November 25, 2019

US Smart Speaker Users, by Brand, 2017-2021 (% of smart speaker users)


This chart forecasts the percentage of US smart speaker users by brand for the period of 2017-2021. It displays information as a percentage of the total number of US smart speaker users.


A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and smart-home devices.


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data and demographic and socioeconomic factors.