November 24, 2019

What Share of Their Purchases Do US Internet Users Expect to Buy from Direct-to-Consumer (D2C) Companies in the Next 5 Years? (% of respondents, Oct 2019)


US shoppers were asked how much they expect to purchase from direct-to-consumer (D2C) companies in the next 5 years. Respondents were able to choose between 1%-19%, 20%-39%, 40%-59%, 60%-79% and 80%-100%.


Data was provided to eMarketer by Diffusion.


Data is from the November 2019 Diffusion report titled "2020 Direct-to-Consumer Purchase Intent Index" conducted by YouGov. 1,250 US internet users ages 18+ were surveyed online during October 3-4, 2019. The figures have been weighted and are representative of US adults. Diffusion is an integrated communication agency.