November 24, 2019

What Share of Their Purchases Do US Internet Users Expect to Buy from Direct-to-Consumer (D2C) Companies in the Next 5 Years? (% of respondents, Oct 2019)

Description

US shoppers were asked how much they expect to purchase from direct-to-consumer (D2C) companies in the next 5 years. Respondents were able to choose between 1%-19%, 20%-39%, 40%-59%, 60%-79% and 80%-100%.

Note

Data was provided to eMarketer by Diffusion.

Methodology

Data is from the November 2019 Diffusion report titled "2020 Direct-to-Consumer Purchase Intent Index" conducted by YouGov. 1,250 US internet users ages 18+ were surveyed online during October 3-4, 2019. The figures have been weighted and are representative of US adults. Diffusion is an integrated communication agency.
Share

Chart Title

What Share of Their Purchases Do US Internet Users Expect to Buy from Direct-to-Consumer (D2C) Companies in the Next 5 Years? (% of respondents, Oct 2019)

Publication Date

November 24, 2019