November 26, 2019

Internet Users Worldwide Who Use Loyalty Programs*, Oct 2019 (% of respondents)


This chart shows the percentage of consumers in select countries who make purchases that earn them rewards or benefits at least several times a week.


Data is from the November 2019 KPMG report titled "The Truth About Customer Loyalty" commissioned by Phronesis Partners. 18,520 internet users ages 18+ were surveyed online during September-October 2019.