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November 18, 2019
Reasons Marketers in Europe and North America Do Not Plan to Use a Customer Data Platform, Sep 2019 (% of respondents)
Description
Marketers were asked why their organization does not plan to use a CDP. Responses include complexity to implement, lack of executive support, have other initiatives to complete before it would be useful, cost to implement and does not see the value of a CDP.Chart Title
Reasons Marketers in Europe and North America Do Not Plan to Use a Customer Data Platform, Sep 2019 (% of respondents)Publication Date
November 18, 2019
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