November 18, 2019

Reasons Marketers in Europe and North America Do Not Plan to Use a Customer Data Platform, Sep 2019 (% of respondents)

Description

Marketers were asked why their organization does not plan to use a CDP. Responses include complexity to implement, lack of executive support, have other initiatives to complete before it would be useful, cost to implement and does not see the value of a CDP.
Share

Chart Title

Reasons Marketers in Europe and North America Do Not Plan to Use a Customer Data Platform, Sep 2019 (% of respondents)

Publication Date

November 18, 2019

Sources

Source information is only available to PRO subscribers.