October 9, 2019

US Internet Users Who Have Engaged in Social Commerce*, by Demographic, Dec 2018 & Oct 2019 (% of respondents in each group)


This chart shows consumers in the US who have used social commerce. Respondents are broken down by age and gender.


Data was provided to eMarketer by Bizrate Insights.


Data is from the October 2019 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,027 US internet users ages 18+ were surveyed online during October 1-9, 2019. Respondents identified as female (57%) and male (43%) and were ages 18-34 (25%), 35-54 (38%) and 55-65 (37%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.