Do Marketing Professionals Worldwide Think that Content-Led Campaigns Will Grow, Stabilize or Decline? (% of respondents, Oct 2019)
Marketing professionals were asked if they think that content-led campaigns will grow, stabilize or decline in the next 2 years.
Data is from the November 2019 World Media Group report titled "Understanding the Future for Content-Led Marketing Around the World." 269 marketers worldwide were surveyed during September 2-October 7, 2019. Respondents work for advertisers (11%), agencies (42%), consultancies (13%) or media owner/content studios (34%) with a primary role of creative/content (17%), planning/strategy (44%), sales (19%) or other (20%). World Media Group is a strategic alliance of the world’s leading media brands.