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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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October 31, 2019

Most Important Elements of the Shopping Experience When Making a Digital Purchase According to US Internet Users, Oct 2019 (% of respondents)

Description

US shoppers were asked the most important elements of their online shopping experience. Data includes free shipping, free returns, smooth checkout process, accurate/ informative product descriptions and more.

Methodology

Data is from the October 2019 Retail TouchPoints "2019 Shopper Insights Survey: Mapping the Customer Journey." 1,053 US internet users ages 18+ were surveyed online during September-October 2019. Respondents are 80% female and 20% male.