October 23, 2019

US Internet Users Who Have Made a Purchase from Select Direct-to-Consumer Brands, Sep 2019 (% of respondents)


This chart shows the percentage of internet users in the United States who have purchased from select direct-to-consumer (D2C) brands. Brands listed are Allbirds, Article, Away, BaubleBar, Brilliant Earth, Brooklinen, Flamingo, The Honest Company, Rxbar and Soylent.


Data is from the October 2019 Activate Inc. report titled "Technology & Media Outlook 2020." 4,006 US internet users ages 18+ were surveyed online in September 2019. The survey sample was representative of the most recent US Census data for the adult population. Activate is a consulting firm for entertainment, information, media and technology businesses.