Reasons that Digital Buyers Worldwide Return Items Purchased Digitally, Jan 2019 (% of respondents)
Digital buyers worldwide were asked why they returned items they bought online. Data includes faulty or damaged, not as described, poor quality, ordered more than one of an item, issues with delivery and no longer wanted item.
Data is from the August 2019 UPS report titled "Pulse of the Online Shopper." 17,000+ digital buyers worldwide ages 17+ were surveyed online during December 2018-January 2019 for the B2C portion of the study. All respondents had made at least two online orders that required delivery in the three months prior to the survey. Respondents identified their gender as male (52%) and female (48%) and their age as 17-24 (19%), 25-34 (26%), 35-44 (23%), 45-54 (16%), 55-64 (10%) and 65+ (6%).