October 11, 2019

US Holiday Season Retail Mcommerce Sales, 2013-2019 (billions and % of holiday season retail ecommerce sales)


This chart shows US holiday season retail mcommerce sales, as well as mcommerce share of total ecommerce. Data is displayed for 2013-2019.


eMarketer benchmarks its retail sales figures and retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2018.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.