September 19, 2019

What Excites US Internet Users Most About Select New Subscription Video-on-Demand (SVOD) Services? (% of respondents, Aug 2019)


This chart lists the primary reasons why internet users in the United States are excited about three upcoming new subscription video-on-demand (SVOD) services: Disney+, HBO Max and Peacock (NBCUniversal). The reasons listed are convenience, ability to cancel other streaming services, library of ... television series, cost of the service, original content and library of movies.More


Data is from a September 2019 HarrisX survey titled "Market Disruption Ahead for New Streaming Services." A nationally representative sample of 6,621 US internet users ages 18+ were surveyed online during August 6-August 12, 2019.