September 24, 2019

What Impact Does the Shortened* Holiday Timeframe in 2019 Have on US Internet Users? (% of respondents, July 2019)


This survey asked US consumers about how they will be impacted by the shorter holiday season in 2019. The responses included searching for deals earlier, researching earlier, making first purchase sooner and more.


Data was provided to eMarketer by RetailMeNot.


Data is from the September 2019 RetailMeNot report titled "2019 Holiday Insights Guide" conducted by Kelton. 1,079 US internet users ages 18+ were surveyed online during July 24-29, 2019. A separate survey of 203 US retailers was conducted online during July 23-29, 2019. Respondents were all at the senior manager level or above and have or have not partnered with RetailMeNot in the past year.