September 3, 2019

US Internet Users Who Have Bought Fresh or Frozen Groceries Online for Home Delivery, by Product Category, Aug 2019 (% of respondents)


US consumers were asked if they had ever bought groceries online to be delivered to their home. They were also asked if they had bought any of the following food categories: meat, refrigerated or frozen food/beverages, produce, fruit, poultry or seafood.


25.8% of the total respondent base said they have ordered fresh/frozen items online for home delivery. Data was provided to eMarketer by Varcode.


Data is from an August 2019 Varcode survey conducted by Bizrate Insights. 3,977 US internet users ages 18+ were surveyed online during July 19-August 7, 2019.