US Smartphone Users Who Agree that They Are Comfortable Sharing Their Location Data for Marketing Purposes, April 2019 (% of respondents)
A survey asked US smartphone users whether they're comfortable with their location data being used for marketing purposes.
Data was provided to eMarketer by Factual.
Data is from the August 2019 Factual report titled "Consumers & Data Privacy Perceptions" conducted by the University of Southern California (USC). 1,002 US smartphone owners ages 18-65 were surveyed online during March 26-April 11, 2019. All respondents use digital services and/or platforms on mobile devices at least once per week. The survey was hosted by Quantcast. Test of significance were conducted at the 0.5 level. Factual is a location data platform for mobile advertisers, developers and enterprises.