How Do Digital Shoppers Worldwide Research an Unfamiliar Digital Retailer Before Making a Purchase? (% of respondents, June 2019)
This survey asked consumers worldwide about things they do before buying from an unknown online company. The responses included reading customer reviews, comparing prices across sellers, using a search engine, looking for coupons and more.
Data is from the July 2019 Trustpilot report titled "The Value of a Trustworthy Brand Reputation." 1,627 digital shoppers ages 18-77 in Australia, Europe, the UK and the US were surveyed online during June 2019. Of those surveyed, 137 were from Australia, 455 from Europe, 519 from the UK and 516 ... from the US. All participants spoke fluent English and shopped online at least once per year. Trustpilot is a community-driven online review platform.More