When Do US Digital Shoppers* Typically Start Their Holiday Shopping? (% of respondents, Jan 2019)
Online shoppers in the US were asked when they usually start their holiday shopping, such as Christmas shopping and New Year shopping. Some of the times shoppers plan to start are during September, October, November, the week before Christmas or Christmas Day.
Data is from a July 2019 Episerver survey. 4,500 digital shoppers worldwide ages 18+ were surveyed during December 2018-January 2019. Digital shoppers have shopped online (e.g., via desktop, mobile, smart devices) in the past year. Digital shoppers were from Australia, Belgium, Germany, Luxembourg, the Netherlands, Sweden, UK and US.