August 23, 2019

US Holiday Season Ecommerce Sales Share Among Leading Physical Retailers*, by Shopping Day, Dec 17-24, 2018 (% of total ecommerce sales per day)


Online sales of major US retailers (Walmart, Target, Best Buy, Kohl's) were analyzed for the week leading up to Christmas. The chart shows the share of daily ecommerce sales that came from these large retailers during this time period.


Data was provided to eMarketer by Rakuten Intelligence.