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February 27, 2019
Which Marketing Leadership Activities Do US CMOs* Find Challenging to Implement on a Regular Basis? (% of respondents, Feb 2019)
Description
CMOs were asked which marketing leadership activities they find challenging to implement. Leading responses include demonstrating the impact of marketing actions on financial outcomes, infusing the customer's point of view in business decisions and communicating the role of the brand in business ... decisions.Chart Title
Which Marketing Leadership Activities Do US CMOs* Find Challenging to Implement on a Regular Basis? (% of respondents, Feb 2019)Publication Date
February 27, 2019
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