May 3, 2018

What Is the Main Reason US Consumers Are Uncomfortable with Biometric Authentication? (% of respondents, July 2016)

Description

A survey of US consumers asked about the primary reason for their discomfort with biometric forms of authentication. Reasons include invasion of privacy, fears of identity theft, government tracking and targeted marketing by advertisers.
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Chart Title

What Is the Main Reason US Consumers Are Uncomfortable with Biometric Authentication? (% of respondents, July 2016)

Publication Date

May 3, 2018

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