August 6, 2019

How Interested Are US Internet Users in Making Purchases Using Smart Speakers? (% of respondents, by demographic, Aug 2019)

Description

US consumers were asked about their interest in making purchases through voice-activated smart speakers (such as the Amazon Echo). The chart shows consumers' awareness, level of interest and usage of voice shopping on smart speakers.

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the August 2019 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 998 US internet users ages 18+ were surveyed online during August 1-5, 2019. Respondents identified as female (52%) and male (48%) and were ages 18-34 (32%), 35-54 (34%) and 55-65 (34%). Respondents were members ... of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.More
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Chart Title

How Interested Are US Internet Users in Making Purchases Using Smart Speakers? (% of respondents, by demographic, Aug 2019)

Publication Date

August 6, 2019