July 15, 2019

US Ad Blocking Users, 2018-2021 (millions, % change and % of internet users)

Description

This chart includes eMarketer's estimate of US users of ad blocking software, including growth and penetration.

Note

Ad blockers are software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed; excludes default ad blockers that are enabled ... automatically.More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.