June 25, 2019

What Factors Do US Internet Users Consider When Judging a Brand or Retailer While Making a Purchase Decision? (% of respondents, March 2019)


This survey asked US consumers about the factors that shoppers look at when making a purchase decision. Responses included star ratings, number of reviews and the recency of reviews.


Data is from the June 2019 Brightpearl and Trustpilot report titled "Rise of the Review Culture." 100 US retailers and 2,000 US internet users ages 18+ were surveyed online by OnePoll during March 2019. Brightpearl is a retail operations platform. Trustpilot is a community-driven online review platform.