July 17, 2019

Leading Benefits of Selling Ad Inventory Programmatically for US Publishers, March 2019 (% of respondents)

Description

Media decision-makers were asked the leading benefits of selling ad inventory programmatically. Responses include monetization potential for their inventory, leveraging of data, faster and simpler order execution, access to new demand sources, ability to strengthen brand by association with ad tech ... partner and reducing overhead.More
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Chart Title

Leading Benefits of Selling Ad Inventory Programmatically for US Publishers, March 2019 (% of respondents)

Publication Date

July 17, 2019

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