July 15, 2019

US Back-to-School Retail Spending, 2013-2019 (billions)

Description

Consumers in the US were asked how much they plan to spend on back-to-school shopping. The chart shows the total expected spending for 2013 to 2019.

Methodology

Data is from National Retail Federation's (NRF) July 2019 "Back-to-School/College Spending Survey" conducted by Prosper Insights and Analytics. 7,660 US internet users ages 18+ were surveyed online during July 1-8, 2019. The margin of error is +/-1.2 percentage points.