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June 12, 2019
Do US Companies Expect to Increase or Decrease Their Use of Location Data for Select Goals? (% of respondents, May 2019)
Description
A survey of US marketers asked whether their companies plan to increase or decrease their use of location data in campaigns. Responses are shown for select goals: audience engagement, customer experience, targeting, audience insights, campaign strategy, audience segmentation and offline measurement. ...
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Chart Title
Do US Companies Expect to Increase or Decrease Their Use of Location Data for Select Goals? (% of respondents, May 2019)
Publication Date
June 12, 2019
Sources
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