June 12, 2019

Do US Companies Expect to Increase or Decrease Their Use of Location Data for Select Goals? (% of respondents, May 2019)

Description

A survey of US marketers asked whether their companies plan to increase or decrease their use of location data in campaigns. Responses are shown for select goals: audience engagement, customer experience, targeting, audience insights, campaign strategy, audience segmentation and offline measurement. ...A survey of US marketers asked whether their companies plan to increase or decrease their use of location data in campaigns. Responses are shown for select goals: audience engagement, customer experience, targeting, audience insights, campaign strategy, audience segmentation and offline measurement.More
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Chart Title

Do US Companies Expect to Increase or Decrease Their Use of Location Data for Select Goals? (% of respondents, May 2019)

Publication Date

June 12, 2019

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