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June 3, 2019
US Podcast Ad Revenues, by Delivery Mechanism, 2017 & 2018 (% of total)
Description
This chart shows the share of podcast ad revenues in the US for 2017 and 2018, broken down by delivery mechanism. The two delivery methods shown are edited-in/baked-in ads and dynamically inserted ads (defined as prerecorded ads scheduled using ad insertion technology).