May 1, 2019

US Total Retail Sales, by Segment, 2018 & 2019 (billions, % change and % of total)


This chart shows eMarketer's forecast for 2018 and 2019 retail sales broken down by ecommerce and brick-and-mortar segments, as well as by ecommerce devices (desktop, smartphone, tablet, smart speaker).


eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2018.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

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