May 1, 2019

US Total Retail Sales, by Segment, 2018 & 2019 (billions, % change and % of total)

Description

This chart shows eMarketer's forecast for 2018 and 2019 retail sales broken down by ecommerce and brick-and-mortar segments, as well as by ecommerce devices (desktop, smartphone, tablet, smart speaker).

Note

eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2018.

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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Chart Title

US Total Retail Sales, by Segment, 2018 & 2019 (billions, % change and % of total)

Publication Date

May 1, 2019

Sources