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May 16, 2019

Which Online Retailers Do US Mothers Plan to Purchase Back-to-School* Supplies From? (% of respondents, May 2019)

Description

US moms of kids entering kindergarten-12th grade in the fall of 2019 were asked which online retailers they plan to buy school supplies from. Online retailers asked about were Amazon, Walmart, Target, Staples and Office Max/Office Depot.

Methodology

Data is from the May 2019 Field Agent report titled "Back to School." 1,349 US mothers ages 18+ of children entering K-12 in the fall of 2019 were surveyed during May 6-12, 2019. Mothers were all smartphone users. Mothers identified their ages as 18-34 (26%), 35-44 (53%) and 45+ (22%). Mothers identified their race as Caucasian/white (63%), Latino/Hispanic (17%), African American/black (14%) and other (6%).

Featured In

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Sources

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Chart Title

Which Online Retailers Do US Mothers Plan to Purchase Back-to-School* Supplies From? (% of respondents, May 2019)

Publication Date

May 16, 2019

Sources

Featured In

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Topics

Holiday & Seasonal Shopping Digital Shoppers & Buyers Mothers United States

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