April 29, 2019

Digital Video Ad Formats Used by US Agency and Marketing Professionals, 2018 & 2019 (% of respondents)


US ad buyers were asked which online/mobile video formats they used in 2018 and which ones they plan on using in 2019. Formats included in this chart are 6-second video ads, vertical video ads, stories, shoppable video ads, picture in picture/overlay, interactive video ads and augmented reality.