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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 29, 2019

Digital Video Ad Formats Used by US Agency and Marketing Professionals, 2018 & 2019 (% of respondents)

Digital Video Ad Formats Used by US Agency and Marketing Professionals, 2018 & 2019 (% of respondents)

Description

US ad buyers were asked which online/mobile video formats they used in 2018 and which ones they plan on using in 2019. Formats included in this chart are 6-second video ads, vertical video ads, stories, shoppable video ads, picture in picture/overlay, interactive video ads and augmented reality.