May 1, 2019

How Well Do US Marketing and Technology Professionals Feel Their Company Understands Their Customers? (% of respondents, March 2019)


Marketing and technology attendees of Adobe's summit were asked how well they feel their company understands their customers. Responses include have little to no understanding of their customer, a limited understanding of their customer, have a good understanding, but not acting on the data and have ... a good understanding and use the data to improve the customer experience.More