Change in Spending on Personalization in 2019 by Companies Worldwide (% of respondents)
Chart is on the change in budget for personalization by companies worldwide. Marketing leaders and C-level executives responses include significant budget increase in 2019, budget increase in 2019, budget same in 2018 and 2019 or budget decrease in 2019.
Data was provided to eMarketer by Sitecore and SoDA.
Data is from the May 2019 SoDA report titled "Global Trends in Personalization" in partnership with Sitecore. 351 marketing and executive leaders worldwide were surveyed for 6 weeks during January-February 2019. Respondents are located in Australia (16%), Canada (7%), Europe (32%), Japan (15%) and US (31%) in companies with a digital marketing budget of less than $25 million (32%), $25-$50 million (18%), $50.1-$100 million (21%) or greater than $100 million (28%). Respondents held roles of C-level executive (56%) or marketing leader (44%). Sitecore is a provider of customer experience management software.