CPG Ecommerce Sales Growth for Select Categories at Walmart and Amazon, 2018 (% change vs. prior year)
2018 sales growth for select consumer product categories at Amazon and Walmart was analyzed for this chart. The product categories included are household essentials, personal care, pets, food, and beauty.
Data is from April 2019 Jumpshot data from 2018 as cited in the Digital Consumer blog. Jumpshot's real-time, anonymized global panel tracks five billion actions a day across 100 million devices to deliver insights into online consumer behavior. Jumpshot is a marketing analytics company.