US Digitally Engaged Consumers* Are More Likely to Want Certain Types of Digital Content than General Consumers**, Nov 2018 (% of respondents)
US consumers were asked about how likely they are to want certain types of digital content. The chart shows how the wants of general consumers compare to those of digitally engaged consumers. Examples of the types of digital content asked about were ratings and reviews from verified buyers and ... ratings and reviews that include user-uploaded photos.More
Data is from the March 2019 Alliance Data report titled "The Great Divide: Connecting brands to the real needs of today's consumer." 2,515 US internet users ages 18+ were surveyed online during November 9-19, 2018. Generations are defined by year born: Gen Z (1997-2000), millennials (1981-1996), Gen X (1965-1980) and baby boomers (1946-1964). 200 US retail marketers were also surveyed during November 9-21, 2018.