April 18, 2019

Leading Cross-Platform Ad Measurement Challenges According to US Marketers, March 2019 (% of respondents)

Description

US marketers were asked their biggest pain points in cross-platform ad measurement. Responses include complexity integrating data sources, current measurement tools that don't scale, time intensive development and difficulty optimizing campaigns.
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Chart Title

Leading Cross-Platform Ad Measurement Challenges According to US Marketers, March 2019 (% of respondents)

Publication Date

April 18, 2019

Sources

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