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April 18, 2019
Leading Cross-Platform Ad Measurement Challenges According to US Marketers, March 2019 (% of respondents)
Description
US marketers were asked their biggest pain points in cross-platform ad measurement. Responses include complexity integrating data sources, current measurement tools that don't scale, time intensive development and difficulty optimizing campaigns.Chart Title
Leading Cross-Platform Ad Measurement Challenges According to US Marketers, March 2019 (% of respondents)Publication Date
April 18, 2019
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