May 6, 2019

Which Categories of Direct-to-Consumer (D2C) Brands Have US Internet Users Purchased* in the Past vs. Will Likely Try in the Future? (% of respondents, March 2019)


US consumers have purchased the most direct-to-consumer products/services from the personal care & beauty and clothing & apparel categories. The next most-purchased D2C categories for US consumers are food & beverage and travel & transportation.


Data is from the March 2019 Toluna "D2C Survey." 2,011 US internet users ages 18+ were surveyed online during March 9-10, 2019. Internet users identified as 63.5% female and 36.5% male. Internet users identified their ages as 18-34 (24.6%), 35-54 (39.4%) and 55+ (36%).