Which Product Categories Do Amazon Prime Now Users Purchase on the Site? (% of respondents, Jan-Sep 2018)
Consumer packaged goods, led by groceries, were the most commonly purchased categories on Amazon Prime Now in 2018.
Data is from the December 2018 Cowen and Company report titled "Amazon: Hungry for More U.S. Grocery Market Share." 2,500 US internet users ages 18+ were surveyed online as part of a monthly recurring survey as of September 2018. Internet user data comes from Cowen and Company's proprietary Consumer Internet Survey.