How Frequently Do US Internet Users Use Coupons? (% of respondents, 2017-2019)
The majority of US consumers say they use coupons at least sometimes, with many saying they use coupons always or very often.
Data is from the March 2019 Valassis "2K19 Coupon Intelligence Report: Empowered Shoppers, Evolving Expectations." 1,000 US internet users ages 18+ were surveyed online from an online consumer panel of a 3rd party market research firm during Q3 2018. The responses were weighted by factors obtained from national census data to provide appropriate representations of demographic groups at summary levels. Valassis is a direct mail and marketing services company.