Top 5 Countries, Ranked by Retail Ecommerce Sales, Feb 2019 (billions)
eMarketer predicts that China's retail ecommerce sales will come close to reaching 2 trillion dollars in 2019, which makes it the global leader in ecommerce. The other countries that will have the most retail ecommerce sales in 2019 are the US, the UK, Japan, and South Korea.
eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2017. eMarketer benchmarks its China total retail sales figures against the National Bureau of Statistics China, for which the last full year measured was 2016. eMarketer ... benchmarks its Japan retail ecommerce sales figures against Ministry of Economy, Trade and Industry (METI), for which the last full year measured was 2017. eMarketer benchmarks its South Korea retail ecommerce sales figures against Statistics Korea, for which the last full year measured was 2017.More
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.