What Do US Amazon Prime Members Like Most About Prime? (% of respondents, Feb 2019)
Amazon Prime members value free two-day shipping far more than other Prime benefits.
Data is from Feedvisor's March 2019 "The 2019 Amazon Consumer Behavior Report," conducted by Zogby Analytics. 2,000+ US Amazon buyers ages 18+ were surveyed online during February 14-17, 2019. Respondents had purchased a product on Amazon in the past 24 months.