Where Do US Amazon Buyers Start Their Search for New Products? (% of respondents, Feb 2019)
Two thirds of US digital shoppers begin their search for new products on Amazon. The second most popular method for searching new products is through a search engine.
Data is from Feedvisor's March 2019 "The 2019 Amazon Consumer Behavior Report," conducted by Zogby Analytics. 2,000+ US Amazon buyers ages 18+ were surveyed online during February 14-17, 2019. Respondents had purchased a product on Amazon in the past 24 months.