US Smart Speaker Users Who Make Voice Purchases via Smart Speaker, Jan 2018 & Jan 2019 (% of respondents)
Voice commerce is growing in the US, with nearly 20% of smart speaker users making purchases via voice at least monthly. (Voicebot)
Data is from the March 2019 Voicebot "Smart Speaker Consumer Adoption Report" sponsored by Voicify. 1,038 US internet users ages 18+ were surveyed online in January 2019. Overall device ownership figures were adjusted downward to compensate for the base of adult internet users, which represent 89% of the total population. Other findings are relative to smart speaker owners and did not require adjustment. The survey sample was representative of US Census demographic averages. Voicebot is a media property focusing on the voice-enabled web. Voicify is a voice experience software platform.