March 4, 2019

Share of Automotive Industry Ad Spend Worldwide* by Media, 2018 & 2019 (% of total)

Description

From 2018 to 2019, automotive ad spending on television is expected to decline, while digital ad spending is expected to increase. Right now, television makes up more than 50% of auto ad spending and digital makes up about a quarter.
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Chart Title

Share of Automotive Industry Ad Spend Worldwide* by Media, 2018 & 2019 (% of total)

Publication Date

March 4, 2019

Sources

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