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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 4, 2019

Share of Automotive Industry Ad Spend Worldwide* by Media, 2018 & 2019 (% of total)

Share of Automotive Industry Ad Spend Worldwide* by Media, 2018 & 2019 (% of total)

Description

From 2018 to 2019, automotive ad spending on television is expected to decline, while digital ad spending is expected to increase. Right now, television makes up more than 50% of auto ad spending and digital makes up about a quarter.