US Native Digital Display Ads Will Become More Mobile, Less Social, 2018 & 2020 (% of total)
Examples of native digital display ads include sponsored content, promoted content, content recommendation widgets, in-feed units (e.g., Facebook, Twitter, Yahoo News), rewarded video ads and outstream video ads within a feed or article. Excludes in-stream video ads (e.g., YouTube). Social networks ... are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.More
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.