US Internet Users' Attitudes Toward Privacy and Security of Consumer Products, Jan 2019 (% of respondents)
People in the US have concerns about trading their privacy for convenience and believe there is harm in allowing companies to track their personal information. At the same time, respondents say that they most value product functionality when making a new purchase, and that they would spend more on ... products that make their lives convenient.More
Data is from the March 2019 Ipsos report titled "2019 Technology Survey," on behalf of USA Today and the Charles Koch Institute. 2,014 US internet users ages 18+ were surveyed online during January 24-28, 2019.