Which Digital Channel Has the Most Influence on US Internet Users' Decision to Complete a Purchase? (% of respondents, Oct 2018)
The online channel that has the most influence on US internet users' decision to complete a purchase among blogs, Facebook Instagram, Pinterest, Twitter, and YouTube.
Data is from the February 2019 Collective Bias survey as provided to eMarketer. 1,500 US internet users ages 18+ were surveyed during September 27-October 1, 2018. Collective Bias is an Inmar influencer marketing company.