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February 13, 2019
How Have Companies Worldwide Changed Their Focus on Data, Metrics and Analysis Over the Past 5 Years? (% of respondents, agency vs. in-house, Jan 2019)
Description
According to a global survey by YouAppi, two thirds of marketers have dramatically increased their focus on data, metrics and analysis over the last five years.Methodology
Data is from a February 2019 YouAppi survey conducted by Dimensional Research. 543 marketing professionals worldwide were surveyed online during January 23-31, 2019. All respondents had responsibility for brand and/or performance marketing at their organization. 65% of respondents were based in North America, 18% in Europe, 12% in Asia-Pacific, 3% in the Middle East & Africa and 2% in Latin America. YouAppi is a growth marketing platform for mobile brands.Featured In
Data Science Is in Demand at Ad AgenciesChart Title
How Have Companies Worldwide Changed Their Focus on Data, Metrics and Analysis Over the Past 5 Years? (% of respondents, agency vs. in-house, Jan 2019)Publication Date
February 13, 2019
Featured In
Data Science Is in Demand at Ad AgenciesTopics
Big Data
Worldwide