If US Internet Users Were to Buy Groceries Digitally, Which Retailer Would They Most Likely Choose? (% of respondents, Oct 2018)
If US shoppers were to buy groceries online, a vast majority would choose to buy them from their current grocer instead of another omnichannel grocer or an online-only retailer.
Data is from the February 2019 Bain & Company and Google report titled "2018 Bain and Google Omnichannel Grocery Shopper Survey" as cited in company blog. 8,266 US Internet users ages 18+ were surveyed online during October 2018. All respondents were grocery shoppers.