February 5, 2019

If US Internet Users Were to Buy Groceries Digitally, Which Retailer Would They Most Likely Choose? (% of respondents, Oct 2018)

Description

If US shoppers were to buy groceries online, a vast majority would choose to buy them from their current grocer instead of another omnichannel grocer or an online-only retailer.

Methodology

Data is from the February 2019 Bain & Company and Google report titled "2018 Bain and Google Omnichannel Grocery Shopper Survey" as cited in company blog. 8,266 US Internet users ages 18+ were surveyed online during October 2018. All respondents were grocery shoppers.
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Chart Title

If US Internet Users Were to Buy Groceries Digitally, Which Retailer Would They Most Likely Choose? (% of respondents, Oct 2018)

Publication Date

February 5, 2019