How Do US Digital Device Users Purchase Products? (% of respondents, by age, Dec 2018)
DescriptionUS shoppers still prefer to purchase products by visiting a store, but millennials (ages 23-34) and Generation X (ages 35-49) prefer to make purchases via online marketplaces and brand websites.
NoteData was provided to eMarketer by Adobe.
MethodologyData is from the February 2019 Adobe "2019 Adobe Brand Content Survey" in partnership with Advanis. 1,000 US digital device users ages 18+ were surveyed online during December 18-20, 2018. All respondents owned at least one digital device, such as a desktop/laptop, smartphone or tablet. Advanis is a market research firm.