Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

November 29, 2018

What Information Do US Internet Users Find Most Helpful in Product Reviews? (% of respondents, Sep 2018)

What Information Do US Internet Users Find Most Helpful in Product Reviews? (% of respondents, Sep 2018)

Note

Data was provided to eMarketer by TurnTo.

Methodology

Data is from the November 2019 TurnTo report titled "2019 State of Customer-Generated Content." 2,020 US internet users ages 18+ were surveyed online by Ipsos during August 23-September 3, 2018. The respondents identified themselves as 47% male and 53% female. TurnTo is a tech provider for customer-generated content solutions.