What Digital vs. In-Store Factors Would Cause US Shoppers to Shop at a Different Store? (% of respondents, Sep 2018)
Data is from the December 2018 Qualtrics "Retail Pain Index." Over 1,000 US internet users ages 18+ were surveyed online in September 2018. Respondents all had made a purchase either digitally or in-store within the past 30 days. Qualtrics is a private software research company.